214% More Visitors From Google for an Online Fashion Shop in 6 Months

An independent fashion shop selling online had no Google presence at all — every visitor came from paid Facebook ads. When Facebook ad prices went up 40%, profits dropped sharply. They needed a way to bring in visitors that did not cost money every time someone clicked.

The website had a number of technical problems that stopped Google from properly reading it. No page was set up to attract search traffic. The site had no other websites pointing to it, so Google had no reason to trust it.

We fixed all the technical problems on the site. We rewrote the main category pages with the words real shoppers actually search for. We created a series of articles that answered common shopping questions and attracted links from fashion websites. We reached out to four fashion publications and got them to feature the brand.

Visitors from Google grew from 4,200 to 13,200 per month over 6 months. 38 pages that previously appeared nowhere on Google now show up on the first page. Monthly sales from Google traffic increased by €18,000.