How a Local Heating & Cooling Company Got 3× More Customers in 90 Days

A heating and cooling company serving three cities was spending €1,200 per month on Google Ads but had no way of knowing if any of it was working. Their website was slow and hard to use on a phone. Almost all new business came from word of mouth.

They were getting around 11 new enquiries a month, each costing €4.20 to acquire. Nobody was tracking whether the ads were actually bringing in customers. The website took 7 seconds to load on a phone and had no obvious way to get in touch.

We rebuilt the website from the ground up — it now loads fast and makes it easy for visitors to call or book. We set up proper tracking so every enquiry could be traced back to its source. We reorganised the Google Ads account to target only people with a real intention to buy, and helped their business show up on Google Maps in all three cities.

Within 90 days, monthly enquiries went from 11 to 38. The cost of getting each new lead dropped from €4.20 to €1.40. The company now appears in the top 3 Google results for their main search terms.