Sobierajski Domek — new website for a Poznań nursery that filled enrolment within a month

Sobierajski Domek is a private nursery in Poznań with two locations — Podolany and Grunwald. Operating since 2009, it cares for over 120 children each year and has earned the trust of more than 500 families. The client came to us because the old website was not generating enquiries — parents would land on it and leave without getting in touch.

The old website did not reflect the warmth of the nursery or its 15 years of experience. It lacked a clear structure, information about the educational programme, and a simple path to enrolment. Parents searching for a nursery in Poznań online had no clear reason to choose Sobierajski Domek.

We designed a site with an emotion-led hero aimed at parents, a trust section with certifications, a detailed presentation of the educational programme (12 classes per week), a map of both locations, a gallery, a funding section, and a clear 'Enrol your child' CTA. The whole site uses a warm, welcoming aesthetic, is fully mobile-optimised, and built for local SEO in Poznań.

Within 3 weeks of launch the nursery gained 5 new clients directly through the website. Website visits increased by 190% and parent enquiries grew by 60%. Both locations and the full educational programme are now clearly presented — parents immediately understand why Sobierajski Domek is the right choice.